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Marketing Specialist Salary by State (2026)
Marketing Specialists (Market Research Analysts and Marketing Specialists) hold 899,580 jobs across the US. Typical pay is $80,910 per year, but the median ranges from $52,340 in West Virginia to $101,810 in Massachusetts. Pick your state for the full pay range and an estimated take-home after taxes.
Median Marketing Specialist salary in every state
| State | Median salary | Jobs |
| Massachusetts | $101,810 | 39,710 |
| Delaware | $101,270 | 3,570 |
| New York | $98,580 | 80,500 |
| District of Columbia | $98,090 | 6,340 |
| Washington | $95,120 | 24,460 |
| California | $94,700 | 119,070 |
| Colorado | $93,050 | 27,880 |
| New Jersey | $88,190 | 22,990 |
| Minnesota | $87,510 | 21,280 |
| Rhode Island | $86,240 | 3,210 |
| Oregon | $79,150 | 11,310 |
| Illinois | $79,120 | 40,560 |
| North Carolina | $78,410 | 30,700 |
| Connecticut | $77,740 | 9,930 |
| Virginia | $76,980 | 25,610 |
| Maryland | $76,370 | 13,570 |
| Georgia | $75,850 | 27,810 |
| Florida | $75,450 | 60,770 |
| Vermont | $74,880 | 860 |
| Ohio | $72,790 | 27,370 |
| Texas | $72,520 | 63,350 |
| Maine | $71,980 | 2,390 |
| Arizona | $71,940 | 15,850 |
| Nevada | $71,840 | 5,780 |
| Kansas | $70,430 | 8,090 |
| Missouri | $70,140 | 14,890 |
| Tennessee | $69,790 | 13,040 |
| South Carolina | $69,440 | 11,920 |
| Pennsylvania | $68,760 | 31,040 |
| Montana | $68,080 | 1,460 |
| Michigan | $66,780 | 24,220 |
| Alaska | $66,710 | 570 |
| Iowa | $66,390 | 8,880 |
| Arkansas | $65,430 | 6,250 |
| Wisconsin | $64,800 | 15,600 |
| New Hampshire | $64,570 | 4,200 |
| Indiana | $63,700 | 14,400 |
| South Dakota | $63,490 | 1,530 |
| Utah | $62,630 | 14,510 |
| New Mexico | $61,950 | 1,610 |
| Oklahoma | $61,940 | 6,620 |
| North Dakota | $61,580 | 1,550 |
| Kentucky | $61,480 | 6,290 |
| Wyoming | $60,990 | 850 |
| Idaho | $60,970 | 3,780 |
| Nebraska | $60,000 | 3,780 |
| Louisiana | $59,690 | 5,360 |
| Alabama | $59,530 | 8,390 |
| Hawaii | $59,390 | 1,610 |
| Mississippi | $56,640 | 2,620 |
| West Virginia | $52,340 | 1,650 |
Frequently asked questions
- What is the average Marketing Specialist salary in the US?
- The typical (employment-weighted median) Marketing Specialist salary in the US is about $80,910 per year, based on the latest BLS data covering 899,580 jobs nationwide.
- Which state pays Marketing Specialists the most?
- Massachusetts has the highest median Marketing Specialist salary at $101,810 per year. Remember that taxes and cost of living vary — a high gross salary can shrink after state taxes.
- Which state pays Marketing Specialists the least?
- West Virginia has the lowest median at $52,340 per year. Lower-paying states often also have lower living costs and, in some cases, no state income tax.
Sources and methodology
All figures: BLS OEWS May 2025 (state file, released April 2026) (Market Research Analysts and Marketing Specialists, code 13-1161). “Typical pay” is the employment-weighted average of state medians. Take-home estimates on state pages use 2026 federal and verified state tax rules from our PaycheckTally engine.