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Marketing Manager Salary by State (2026)
Marketing Managers (Marketing Managers) hold 390,880 jobs across the US. Typical pay is $163,773 per year, but the median ranges from $98,750 in West Virginia to $212,020 in Massachusetts. Pick your state for the full pay range and an estimated take-home after taxes.
Median Marketing Manager salary in every state
| State | Median salary | Jobs |
| Massachusetts | $212,020 | 14,270 |
| California | $193,620 | 54,660 |
| Virginia | $187,820 | 6,890 |
| Colorado | $182,730 | 6,010 |
| New York | $181,200 | 54,000 |
| New Jersey | $180,040 | 13,510 |
| District of Columbia | $177,170 | 3,470 |
| Minnesota | $173,300 | 8,500 |
| Washington | $172,270 | 8,880 |
| Connecticut | $169,240 | 5,800 |
| South Dakota | $167,750 | 220 |
| Montana | $165,580 | 0 |
| North Carolina | $165,480 | 10,790 |
| Illinois | $162,860 | 21,140 |
| Wyoming | $161,580 | 100 |
| Oregon | $161,560 | 4,960 |
| Georgia | $160,760 | 8,510 |
| Kansas | $154,510 | 1,570 |
| Maryland | $154,160 | 6,510 |
| Pennsylvania | $150,810 | 13,840 |
| Texas | $147,880 | 44,680 |
| South Carolina | $143,290 | 3,760 |
| New Hampshire | $143,280 | 1,460 |
| Florida | $142,620 | 24,820 |
| Idaho | $142,090 | 1,320 |
| Utah | $139,830 | 6,100 |
| Michigan | $138,510 | 6,620 |
| Arkansas | $136,520 | 1,860 |
| Indiana | $136,260 | 3,350 |
| Maine | $135,380 | 1,320 |
| Wisconsin | $133,600 | 4,890 |
| Ohio | $132,330 | 10,620 |
| Arizona | $132,220 | 4,870 |
| Tennessee | $131,990 | 7,730 |
| Iowa | $131,120 | 2,210 |
| Missouri | $130,550 | 6,550 |
| Kentucky | $128,930 | 1,930 |
| Oklahoma | $126,920 | 1,420 |
| North Dakota | $125,580 | 180 |
| New Mexico | $122,980 | 800 |
| Louisiana | $120,650 | 940 |
| Alabama | $120,160 | 1,540 |
| Hawaii | $117,770 | 570 |
| Alaska | $116,270 | 240 |
| Nebraska | $110,570 | 1,910 |
| Nevada | $107,550 | 3,430 |
| Mississippi | $100,940 | 770 |
| West Virginia | $98,750 | 300 |
| Delaware | — | 1,060 |
Frequently asked questions
- What is the average Marketing Manager salary in the US?
- The typical (employment-weighted median) Marketing Manager salary in the US is about $163,773 per year, based on the latest BLS data covering 390,880 jobs nationwide.
- Which state pays Marketing Managers the most?
- Massachusetts has the highest median Marketing Manager salary at $212,020 per year. Remember that taxes and cost of living vary — a high gross salary can shrink after state taxes.
- Which state pays Marketing Managers the least?
- West Virginia has the lowest median at $98,750 per year. Lower-paying states often also have lower living costs and, in some cases, no state income tax.
Sources and methodology
All figures: BLS OEWS May 2025 (state file, released April 2026) (Marketing Managers, code 11-2021). “Typical pay” is the employment-weighted average of state medians. Take-home estimates on state pages use 2026 federal and verified state tax rules from our PaycheckTally engine.